{"id":505,"date":"2019-09-12T04:22:24","date_gmt":"2019-09-12T04:22:24","guid":{"rendered":"https:\/\/fashionlifestylemagazine.com\/blog\/?p=505"},"modified":"2019-11-02T00:57:57","modified_gmt":"2019-11-02T00:57:57","slug":"serena-williams-debuts-s-by-serena-autumn-winter-2019-collection-at-nyfw-with-klarna-style360","status":"publish","type":"post","link":"https:\/\/fashionlifestylemagazine.com\/blog\/2019\/09\/12\/serena-williams-debuts-s-by-serena-autumn-winter-2019-collection-at-nyfw-with-klarna-style360\/","title":{"rendered":"Serena Williams Debuts S By Serena Autumn\/Winter 2019 Collection At NYFW With KLARNA STYLE360"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" width=\"630\" height=\"354\" src=\"https:\/\/www.youtube.com\/embed\/DLCafS9TfxE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p dir=\"ltr\">NEW YORK, NY\u00a0 (September, 10, 2019) \u2013 Today Serena Williams, mother, athlete, designer and entrepreneur, debuted her S by Serena Autumn\/Winter 2019 collection during NYFW at Klarna STYLE360. Inspired by Williams\u2019 love for fashion and vision to build a global community of dynamic women, the collection features accessible, versatile pieces that amplify our inherent greatness and champions all women to unapologetically #BeSeenBeHeard through their creativity and individuality.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-497\" src=\"https:\/\/fashionlifestylemagazine.com\/blog\/wp-content\/uploads\/2019\/09\/SbySerena5.jpg\" alt=\"\" width=\"1200\" height=\"800\" \/><\/p>\n<p dir=\"ltr\">The runway show featured the entire Autumn\/Winter2019 collection in a \u201csee now, buy now\u201d format. For a limited 48 hours following the runway show, the entire collection is available for purchase on <a href=\"http:\/\/www.serenawilliams.com\/\" target=\"_blank\" rel=\"nofollow noopener\">www.serenawilliams.com<\/a>. After this limited drop, the collection will return to the site in the Fall.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-499\" src=\"https:\/\/fashionlifestylemagazine.com\/blog\/wp-content\/uploads\/2019\/09\/SbySerena6.jpg\" alt=\"\" width=\"1200\" height=\"800\" \/><\/p>\n<p dir=\"ltr\">Drawing inspiration from the era of 1990\u2019s street fashion mixed with sleek modern times, the collection is a celebration of Williams\u2019 hustle, strength, and rise to the top. The collection includes dresses, tops, bottoms,\u00a0 outerwear, and jumpsuits in various animal prints, neons, jewel tones and special occasion sequins. Pieces range from $59 &#8211; $229 USD. Select dresses, coats,\u00a0 jumpsuits, leggings and pants will be available in extended GREAT sizing (1x-3x).<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-509\" src=\"https:\/\/fashionlifestylemagazine.com\/blog\/wp-content\/uploads\/2019\/09\/SbySerena8a.jpeg\" alt=\"\" width=\"5091\" height=\"3648\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-506\" src=\"https:\/\/fashionlifestylemagazine.com\/blog\/wp-content\/uploads\/2019\/09\/SbySerena4.jpeg\" alt=\"\" width=\"1280\" height=\"853\" \/><\/p>\n<p dir=\"ltr\">\u201cThis collection is a celebration for those who break limits, boundaries and tradition,\u201d said Williams. \u201cThis is designed for people who turn fear into courage and doubt into confidence &#8212; from indomitable mothers, daughters, and sisters to resilient business owners and entrepreneurs, young girls with crazy dreams, and women of color who show no fear in the face of adversity or challenge.\u201d<\/p>\n<p dir=\"ltr\">The event was star studded including Serena&#8217;s good friends Lala Anthony and Kim Kardashian were both there to show their support.\u00a0\u00a0At the end of the show, Serena emerged from backstage dressed in matching black-and-white attire with her lovable 2-year-old daughter,\u00a0<b>Alexis Olympia<\/b>.\u00a0 It was beyond ADORABLE!!!<\/p>\n<p dir=\"ltr\" style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-512\" src=\"https:\/\/fashionlifestylemagazine.com\/blog\/wp-content\/uploads\/2019\/09\/SbySerena2.jpg\" alt=\"\" width=\"640\" height=\"640\" srcset=\"https:\/\/fashionlifestylemagazine.com\/blog\/wp-content\/uploads\/2019\/09\/SbySerena2.jpg 640w, https:\/\/fashionlifestylemagazine.com\/blog\/wp-content\/uploads\/2019\/09\/SbySerena2-64x64.jpg 64w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p dir=\"ltr\" style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-514\" src=\"https:\/\/fashionlifestylemagazine.com\/blog\/wp-content\/uploads\/2019\/09\/SbySerena3a.jpg\" alt=\"\" width=\"491\" height=\"700\" \/><\/p>\n<p dir=\"ltr\"><span style=\"color: #d5a6bd;\">About S by Serena<\/span><\/p>\n<p dir=\"ltr\">Launched in 2018 by athlete, entrepreneur, mother and icon Serena\u00a0Williams,\u00a0S by Serena\u00a0is an inclusive fashion collection for confident women of all ages. Featuring accessible, versatile pieces, the\u00a0S by Serena\u00a0line encourages women to express creativity and individuality through their fashion choices. Inspired by Williams\u2019 love for fashion and vision to build a global community of dynamic women, the collection seamlessly brings these two concepts together through bold apparel including dresses, denim, jackets, leisure wear, tailored pieces and more. The collection is available exclusively online at\u00a0<a href=\"https:\/\/www.serenawilliams.com\/\" target=\"_blank\" rel=\"nofollow noopener\">serenawilliams.com<\/a>\u00a0and select pop up shops around the world.\u00a0#BeSeenBeHeard<\/p>\n<p dir=\"ltr\"><span style=\"color: #d5a6bd;\">About STYLE360<\/span><\/p>\n<p dir=\"ltr\">Started in 2004, this modest fashion platform launched out of the gate as a stage for some of today\u2019s leading fashion brand designers like Rodarte, Rebecca Minkoff, Patricia Fields, and Zaldy. Over the decade, and after a name change as well, STYLE360 New York Fashion Week has evolved into a launching pad for trending and celebrity designers such as Avril Lavigne, Daisy Fuentes, the Kardashians, Eva Longoria and Kristin Cavallari to name a few. Likewise, fashion industry elite supermodels have graced STYLE360\u2019s stages and venues including Karolina Kurkova, Naomi Campbell, Carol Alt, Tyson Beckford, Kendall Jenner and Jessica White, as well as countless celebrities including the Kardashians, Brooke Burke, Brittany Snow, Gerard Butler, Chris Noth, Tommy Hilfiger, Lauren Conrad, Rosario Dawson, and dozens more. An element that always separates STYLE360 shows from the usual fashion week clutter, are the high-profile musical performances each Season. Highlights from the past ten years include performances by Austin Mahone, Wyclef Jean, Natasha Bedingfield, JoJo, Neon Trees, Cher Lloyd, Estelle and appearances by music legends like Richie Sambora, Slash, Kanye West, Ne-Yo, Pete Wentz, Rick Ross and many more.<\/p>\n<p dir=\"ltr\"><span style=\"color: #d5a6bd;\">About Klarna\u00a0<\/span><\/p>\n<p dir=\"ltr\">It&#8217;s all about smoooth (yes, with 3 ooo&#8217;s). Klarna is Europe\u2019s leading payments provider and a newly-licensed bank, which wants to revolutionize the payment experience for shoppers and merchants alike. Founded in Stockholm, Sweden, in 2005, the fintech unicorn gives online consumers the option to pay now, pay later or over time &#8211; offering a trusted, frictionless and smoooth checkout experience. Klarna now works with 100,000 merchants to offer payment solutions to users across Europe and North America. Klarna has 2,000 employees and is active in 14 countries. <a href=\"http:\/\/www.klarna.com\/\" target=\"_blank\" rel=\"nofollow noopener\">www.klarna.com<\/a>. @klarna.usa<\/p>\n<p dir=\"ltr\">\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; NEW YORK, NY\u00a0 (September, 10, 2019) \u2013 Today Serena Williams, mother, athlete, designer and entrepreneur, debuted her S by Serena Autumn\/Winter 2019 collection during NYFW at Klarna STYLE360. Inspired by Williams\u2019 love for fashion and vision to build a global community of dynamic women, the collection features accessible, versatile pieces that amplify our inherent<\/p>\n","protected":false},"author":1,"featured_media":494,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[14,39,35,7],"tags":[68,67,64,66,63,61,62,65],"_links":{"self":[{"href":"https:\/\/fashionlifestylemagazine.com\/blog\/wp-json\/wp\/v2\/posts\/505"}],"collection":[{"href":"https:\/\/fashionlifestylemagazine.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fashionlifestylemagazine.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fashionlifestylemagazine.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fashionlifestylemagazine.com\/blog\/wp-json\/wp\/v2\/comments?post=505"}],"version-history":[{"count":3,"href":"https:\/\/fashionlifestylemagazine.com\/blog\/wp-json\/wp\/v2\/posts\/505\/revisions"}],"predecessor-version":[{"id":618,"href":"https:\/\/fashionlifestylemagazine.com\/blog\/wp-json\/wp\/v2\/posts\/505\/revisions\/618"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fashionlifestylemagazine.com\/blog\/wp-json\/wp\/v2\/media\/494"}],"wp:attachment":[{"href":"https:\/\/fashionlifestylemagazine.com\/blog\/wp-json\/wp\/v2\/media?parent=505"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fashionlifestylemagazine.com\/blog\/wp-json\/wp\/v2\/categories?post=505"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fashionlifestylemagazine.com\/blog\/wp-json\/wp\/v2\/tags?post=505"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}